{"id":1037,"date":"2018-11-16T09:57:48","date_gmt":"2018-11-16T09:57:48","guid":{"rendered":"https:\/\/clusterlogistic.org\/?p=1037"},"modified":"2018-11-16T11:03:58","modified_gmt":"2018-11-16T11:03:58","slug":"logistica-del-ecommerce-consejos-y-claves-para-el-exito","status":"publish","type":"post","link":"https:\/\/clusterlogistic.org\/es\/logistica-del-ecommerce-consejos-y-claves-para-el-exito\/","title":{"rendered":"Log\u00edstica del ecommerce: consejos y claves para el \u00e9xito"},"content":{"rendered":"

La log\u00edstica del ecommerce se ha convertido en uno de los grandes pilares de cualquier comercio electr\u00f3nico. El motivo est\u00e1 m\u00e1s que claro, de nada le servir\u00e1 a una marca trabajar su imagen, su identidad, su posicionamiento, sus estrategias de marketing\u2026 si despu\u00e9s falla a la hora de enviar o entregar los productos.<\/p>\n

En manos del servicio log\u00edstico est\u00e1 gran parte de la satisfacci\u00f3n del cliente. De ah\u00ed la importancia de la log\u00edstica del ecommerce. Y es que a trav\u00e9s de ella, si est\u00e1 bien estructurada y planificada, podemos lograr la fidelizaci\u00f3n de clientes.<\/p>\n

Pero, \u00bfqu\u00e9 abarca realmente la log\u00edstica de ecommerce?<\/h2>\n

Hablamos del proceso que abarca todos los procesos de coordinaci\u00f3n empelados para mover los recursos de un lugar de almacenamiento a otro lugar que, suele ser habitual que sea elegido por el consumidor online.
\nLa clave est\u00e1 en que el producto llegue r\u00e1pido y en buenas condiciones. Solo as\u00ed seremos capaces de satisfacer los deseos de un consumidor cada vez m\u00e1s exigente.<\/p>\n

Lo que los comparadores online valoran<\/h3>\n

Como dec\u00edamos, el mercado est\u00e1 cambiando, y los consumidores est\u00e1n cada vez m\u00e1s acostumbrados a una log\u00edstica de ecommerce r\u00e1pida y eficaz, por lo que fallar en este aspecto puede ser cr\u00edtico. Veamos qu\u00e9 es lo que m\u00e1s valoran los compradores:<\/p>\n

    \n
  1. Disponibilidad de los productos que desean. Lo cierto es que si no hay stock de esos productos, no se\u00a0 convierte la venta.<\/li>\n
  2. Cumplimiento de los plazos de entrega prometidos. Buscan efectividad y que se cumplan los plazos acordados.<\/li>\n
  3. Rapidez. Pero adem\u00e1s tambi\u00e9n quieren inmediatez.<\/li>\n
  4. Pero debemos ir un poco m\u00e1s all\u00e1, ya que hoy en d\u00eda los clientes adem\u00e1s esperan personalizaci\u00f3n, como la posibilidad de elegir los lugares de entrega, incluso los horarios, etc.<\/li>\n
  5. Seguridad en el tratamiento de sus datos. Este es un aspecto clave, necesario y uno de los que m\u00e1s y mejor valoran los usuarios.<\/li>\n
  6. Una correcta y eficaz atenci\u00f3n al cliente. Antes dudas o incidencias, los consumidores valoran mucho la capacidad del operador log\u00edstico de ofrecer soluciones y respuestas r\u00e1pidas.<\/li>\n<\/ol>\n

    Por lo tanto, para que tu servicio sea de un valor a\u00f1adido y bien valorado y que funcione de forma eficiente y eficaz, se torna necesario contar con una planificaci\u00f3n que contemple la previsi\u00f3n, planificaci\u00f3n y anticipaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La log\u00edstica del ecommerce se ha convertido en uno de los grandes pilares de cualquier comercio electr\u00f3nico. El motivo est\u00e1 m\u00e1s que claro, de nada le servir\u00e1 a una marca trabajar su imagen, su identidad, su posicionamiento, sus estrategias de marketing\u2026 si despu\u00e9s falla a la hora de enviar o entregar los productos. En manos […]<\/p>\n","protected":false},"author":4,"featured_media":1033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad"],"yoast_head":"\nLog\u00edstica del ecommerce: consejos y claves para el \u00e9xito - Cl\u00faster Log\u00edstic de Catalunya<\/title>\n<meta name=\"description\" content=\"\u00bfqu\u00e9 abarca realmente la log\u00edstica de ecommerce?Hablamos del proceso que abarca todos los procesos de coordinaci\u00f3n empelados para mover los recursos de un\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clusterlogistic.org\/es\/logistica-del-ecommerce-consejos-y-claves-para-el-exito\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Log\u00edstica del ecommerce: consejos y claves para el \u00e9xito - Cl\u00faster Log\u00edstic de Catalunya\" \/>\n<meta property=\"og:description\" content=\"\u00bfqu\u00e9 abarca realmente la log\u00edstica de ecommerce?Hablamos del proceso que abarca todos los procesos de coordinaci\u00f3n empelados para mover los recursos de un\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clusterlogistic.org\/es\/logistica-del-ecommerce-consejos-y-claves-para-el-exito\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00faster Log\u00edstic de Catalunya\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T09:57:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-16T11:03:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clusterlogistic.org\/wp-content\/uploads\/2018\/11\/download.jpg\" \/>\n\t<meta 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